The Number One Ingredient for Every Startup

The Number One Ingredient for Every Startup

If you’re reading this, you likely know the challenges of a startup. Maybe you’re a small business owner or an entrepreneur, and you just need to know what the one, very most important aspect of your business should be. Well, I’m right there with...
7 Key Takeaways From This Year’s Election Campaigns

7 Key Takeaways From This Year’s Election Campaigns

Whether you felt good about the results of the 2016 Election or not, it was a historic race for the presidency, especially considering the branding strategies used this year. It was the biggest year so far for social media to make a difference. Other obvious firsts of...
Why Your Brand’s Value Proposition Sucks

Why Your Brand’s Value Proposition Sucks

If you continued past the title of this post, then you’re intrigued or pissed offended. I don’t even know you, but I can say with assurance that value propositions suck. The problem lies in those two words. Proposition sounds too much like proposal, only...