If you’re reading this, you likely know the challenges of a startup. Maybe you’re a small business owner or an entrepreneur, and you just need to know what the one, very most important aspect of your business should be.

Whether you felt good about the results of the 2016 Election or not, it was a historic race for the presidency, especially considering the branding strategies used this year. Let’s look at what each brand did right and learn what we can.

If you continued past the title of this post, then you’re intrigued or pissed. I don’t even know you, but I can say with assurance that value propositions suck. The problem lies in those two words. Proposition sounds too much like proposal, only one of the scariest commitments imaginable. And then it reduces that to the word value, what you get from that commitment. Brands, especially startups, have the job of communicating value. It’s just rarely that simple or enough.

One of the biggest challenges in starting a new business lies in branding. Don’t be confused, your brand is not your logo, your name, your mission statement or even your style guide, although those elements are used in your brand.

A brand is what you think about you when you’re not around. It summarizes the vibe people get when they think about your business. Some people would say it’s the big picture instead of the details.

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So many parts of a successful brand launch have to come together. There’s your business model, providing value to potential customers, funding, sustainability, and scaling, just to name a few. But maybe the most important in all those stages of a startup is branding.

Have you noticed the new trend in social media and blogging (and pretty much every other source of media out there)? It’s the trend of attention-grabbing, eye-popping images. Scanning through my Facebook profile or my news reader, I can see so many more pictures than I used to. Why are people moving to visual media and how can you use the same approach to get your content read? Keep reading to find out.

Color images increase readership by 80%
According to a study by Xerox,

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