Why Finding Your Target Market Outstrips a Great Website

Why Finding Your Target Market Outstrips a Great Website

Almost every conversation that I’ve had starting with, “Can you build me a website?” has devolved into a philosophical debate. That’s because why you want a website is more important than what you want on your website. It all really comes down...
The 5 Elements of a Great Brand

The 5 Elements of a Great Brand

One of the biggest challenges in starting a new business lies in branding. Don’t be confused, your brand is not your logo, your name, your mission statement or even your style guide, although those elements are used in your brand. A brand is what you think about you...
3 Reasons Startups Need to Think About Their Brand

3 Reasons Startups Need to Think About Their Brand

So many parts of a successful brand launch have to come together. There’s your business model, providing value to potential customers, funding, sustainability, and scaling, just to name a few. But maybe the most important in all those stages of a startup is...
Why Your Content Needs a Visual

Why Your Content Needs a Visual

Have you noticed the new trend in social media and blogging (and pretty much every other source of media out there)? It’s the trend of attention-grabbing, eye-popping images. Scanning through my Facebook profile or my news reader, I can see so many more pictures than...
Why Most Websites Miss

Why Most Websites Miss

Almost anyone can build a website these days. WordPress has taken over the web, but if you can’t make that work then there are sites like Squarespace, Weebly, and Wix that can make starting your web presence even easier. So why do so many websites get little to...