If you’re reading this, you likely know the challenges of a startup. Maybe you’re a small business owner or an entrepreneur, and you just need to know what the one, very most important aspect of your business should be. Well, I’m right there with you. What is this one thing?

Emotional resilience is the essential element of a startup.

Before you disagree completely (or agree too completely) hear me out. Sure there are an infinite number of challenges facing new companies A startup has to think through a business plan, their  value proposition, raising capital and tons of other decisions.

Because here is where it really counts. You have to get up every morning and go at it. It’s likely that you won’t see big results for the first year. You might not even make a profit. Yet, you still have to keep going.

For the most part, you’re doing this with a small team or even by yourself. That’s hard. Passion isn’t enough. Drive isn’t enough. You have to be able to take the lumps and keep going.

You might be reading this and thinking to yourself, “Tell me something I don’t know.” Ok, here it is. You can do this! You are completely capable of making this happen. Here’s how:

StartUP Right

Start your day just like you are going into t job. Get a shower, have breakfast, get dressed. It allows your mind wake-up and prepares you for the day.

You also won’t feel like a bum the rest of the day because you still have morning breath at 2:00 and your pajamas cause strange looks at the coffee shop down the street when you strolled in.

Startup Plan

When you worked, you had a plan for your day, right?! Maybe you weren’t the one to plan it, but you had a plan. Your boss isn’t here to do that for you anymore. That’s the point of being a startup.

So schedule your day out just like you had to submit your time to a boss. Just remember you’re the boss.

I like to do most of my creative work in the morning when I’m nice and fresh. I save all the technical stuff and other dreary tasks for later in the day. That way my best time goes toward the most important work.

Startup Deadlines

It’s too easy to give yourself a break when you own the company. Those important tasks can wait. But they really can’t if you want to be successful.

My best plans involve a calendar and some hard deadlines. I schedule my social media posts, my projects and even my follow-up connections with clients. That way I know when I should get everything done.

Make your startup Simple

Running a startup can get complicated. Having too many tasks creates a frantic mindset. Simplify your work into categories.

I have categories like accounting, content creation, client relations, and research. All of those have to happen or me to do the work. I just make it more simple by lumping those tasks together to keep my mind on the work.

That’s All?

Of course, that isn’t all, but it’s enough. Most of the entrepreneurs I talk to regularly have their own system. The important thing is to develop the system that works for you.

If you want to hear more, please feel free to contact me. I love hearing about other people’s work and what they do to make it happen.