Have you noticed the new trend in social media and blogging (and pretty much every other source of media out there)? It’s the trend of attention-grabbing, eye-popping images. Scanning through my Facebook profile or my news reader, I can see so many more pictures than I used to. Why are people moving to visual media and how can you use the same approach to get your content read? Keep reading to find out.

Color images increase readership by 80%
According to a study by Xerox, adding a color image to your text pulls people into the message of it. It also helps increase attention span and retention of information.

Visuals are Quicker
The brain processes pictures much quicker than it does words. According to the Visual Teaching Alliance, eyes can process 36,000 visual messages per hour which is 60,000 times faster than text. That means when you use a picture instead of words, to communication is quick. Real quick. 1/10 of a second quick.

Images Trigger Responses
Text works in our brains to create images, but it’s slow. Looking at a photo gets an immediate response. It conveys a ton of information in the blink of an eye. Most importantly, it compulsively gets an emotional response.

Snapshots Tell Stories
Imagery condenses a lot of information into a slice in time. That means they are processing the story in the photo and collecting information about it to be used while reading.

Here’s what you can do about it:

  • Use a color photo
  • Make sure it’s high quality
  • Put it at the beginning of your content
  • Make it relevant to your text

Want to know more about getting heard? Contact me.

Author: Paul

Paul has been helping people find their communications gifts for over two decades. He loves surrounding himself in nature and reading long books about epic adventures.

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