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Every Business Needs a Video

Every Business Needs a Video

It seems like a self-serving statement for a company that makes videos, but that's why we do what we do. Let me explain. Does every business actually need a video? Didn't businesses survive and even thrive before video was even available? The answer is obviously yes....

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Why Your Video Needs a Target

Why Your Video Needs a Target

There's an old comic where a person is seen with a bucket of paint, a paintbrush, and a bow and arrow. The next frame shows him firing an arrow. Then the last frame shows him painting a bullseye where the arrow lands. That's exactly the way a lot of people go about...

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Why Your Video Needs a Goal

Why Your Video Needs a Goal

It never fails. I talk to new clients and we get to the question, "What is the goal of this video?" It's a simple question, right?! But you would be surprised at how many times I ask that and get blank expressions. It's scary (to me) how many companies will invest...

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