fbpx

Video

video videography alabama birmingham huntsville madison marketing

WHY TARGETING IS IMPORTANT, EVEN FOR VIDEO

How could you know if your video marketing is working if you don’t have a target? Almost all major brands spend a significant amount of time (and money) targeting the right people for their marketing goals. It’s just that important. Read here for more on why. This clever ad using mixed targeting really hits on … Read more

video videography alabama birmingham huntsville madison marketing

HOW LONG SHOULD YOUR VIDEO BE?

One important decision you will need to make about your video is its length. While many people will tell you the length of the video has important implications for metrics and a platform’s algorithm, there’s a more important, maybe surprising, factor for deciding on the length of a video. To illustrate this point, let me … Read more

video videography alabama birmingham huntsville madison marketing

WHAT SHOULD YOU PAY FOR VIDEO, PT. 2

This second post on what you should pay for video marketing focuses on investment. Never make a video without considering what it can do for you and your business. If you missed Part 1 (focusing on setting your budget) you can see it here. We encourage new clients to think of video marketing as an … Read more

video videography alabama birmingham huntsville madison marketing

WHAT SHOULD YOU PAY FOR VIDEO, PT.1

The mysteries of video marketing budgets and how much should you pay for a video seem to sometimes be on a scale of who shot JFK and where is the Ark of the Covenant. While they can sometimes be complex, they aren’t indecipherable. At least, they shouldn’t be. So here is part one of a … Read more

Target video videography videographer birmingham alabama montgomery huntsville madison

WHY YOUR VIDEO NEEDS A TARGET

There’s an old comic where a person is seen with a bucket of paint, a paintbrush, and a bow and arrow. The next frame shows him firing an arrow. Then the last frame shows him painting a bullseye where the arrow lands. That’s exactly the way a lot of people go about making videos for … Read more

video goal

WHY YOUR VIDEO marketing NEEDS A GOAL

WHen it comes to any type of marketing, you need a measurable goal. But for video marketing, it’s even more important to start with the goal in mind. This maximizes your video budget and saves your budget from useless waste. It never fails. I talk to new clients and we get to the question, “What … Read more