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Video

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WHY TARGETING IS IMPORTANT, EVEN FOR VIDEO

Almost all major brands spend a significant amount of time targeting the right people. It’s just that important. Read here for more on why. This clever ad using mixed targeting really hits on so many levels. Check it out. So this ad is clever, but is functional? Does it work? Here are a couple of … Read more

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HOW LONG SHOULD YOUR VIDEO BE?

One important decision you will need to make about your video is its length. While many people will tell you the length of the video has important implications for metrics and a platform’s algorithm, there’s a more important, maybe surprising, factor for deciding on the length of a video. To illustrate this point, let me … Read more

video videography alabama birmingham huntsville madison marketing

WHAT SHOULD YOU PAY FOR VIDEO, PT. 2

This second post on what you should pay for video focuses on investment. Never make a video without considering what it can do for you and your business. If you missed Part 1 (focusing on setting your budget) you can see it here. We encourage new clients to think of videos as an investment. I … Read more

video videography alabama birmingham huntsville madison marketing

WHAT SHOULD YOU PAY FOR VIDEO, PT.1

The mysteries of video budgets and how much should you pay for a video seem to sometimes be on a scale of who shot JFK and where is the Ark of the Covenant. While video budgets can sometimes be complex, they aren’t indecipherable. At least, they shouldn’t be. So here is part one of a … Read more

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WHY YOUR VIDEO NEEDS A TARGET

There’s an old comic where a person is seen with a bucket of paint, a paintbrush, and a bow and arrow. The next frame shows him firing an arrow. Then the last frame shows him painting a bullseye where the arrow lands. That’s exactly the way a lot of people go about making videos for … Read more

video goal

WHY YOUR VIDEO NEEDS A GOAL

It never fails. I talk to new clients and we get to the question, “What is the goal of this video?” It’s a simple question, right?! But you would be surprised at how many times I ask that and get blank expressions. It’s scary (to me) how many companies will invest time, energy, and resources … Read more